This is a new and popular business practice based on the information analysis inherent to the business to generate a strategic knowledge for particular situations. This knowledge leads to the development of sustainable competitive advantages.

Imagine the privileged position of a Marketing Manager from a financial entity if the manager could identify with a high probability and with one or two months in advance, customers that will pay their credit card bills, or suppose that a Sales Manager in a retail store has the possibility of determining the amount money that each one of its customers will spend at the stores and the products the customers will buy with that money. Or even imagine the economic benefits that a cellular company will obtain by identifying the specific segment of prepaid customers, with low risk levels, to offer postpaid plans and thus achieving profitability per client.

These are just some examples of the kind of strategic knowledge that a company - regardless of the economic sector to which it belongs- may obtain from the business intelligence solutions developed by Analytical Solutions.