It refers to a popular business practice based on analyzing the business information in order to generate strategic knowledge about any particular situation. Such knowledge leads to the development of sustainable competitive advantage.

Imagine the privileged position in which a marketer of a bank would be, if he/she could identify one or two months in advance which customers might cancel their credit cards and associate it with a known probability. Or the position in which a sales manager of a department store would be, if he was able to know how much money each customer spends at the store or know the products that he/she will purchase. What about the economic benefit that a wireless carrier company would be able to have, if it was able to identify a low risk level customer segment to cross-sell products or cellphone plans in order to increase customer profitability.

 These are just some examples of the kind of strategic knowledge that Analytical Solutions helps companies discover from its data and business information.